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Tracking the changes in Storyful’s viral audience
Since we started our licensing adventure back at the start of 2013, we’ve noticed a shift in our core audience. A billion views later, Deputy Viral Editor Dara Healy extracts five key takeaways: Read...
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A year-long mission to tame the ‘Wild West’ of viral video
“But if it’s on YouTube, it’s free to use wherever we like.” “We contacted the uploader and never heard back so assumed it was fine to use.” “Viral videos can be used under fair use, just like news...
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Tracking the Winter Storm of Viral Video
It comes as no surprise that one of our most popular categories of video continues to be weather. Extraordinary weather events can affect us all, and Storyful is all about people. With heavy snowfall...
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Storyful Joins People’s Republic of Video
China’s internet growth over the last few years has been nothing short of astonishing. Last month, China announced it had a total of 649 million online users by the end of 2014, which is half of the...
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Storyful celebrates over two billion YouTube views
Back in July 2014, Storyful announced that the number of views on the YouTube videos we manage had reached one billion. That milestone took some 18 months, and the learnings on that journey have been...
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